Panerai, which has sponsored its own Classic Yachts Challenge racing series since 2004, announced at SIHH 2017 that it will make a further step in the world of yacht racing, becoming the official partner of the 35th America’s Cup.

From classic, wooden, elegant, effortless wooden yachts to top performer catamarans.

In terms of brand positioning it’s quite a bold move for Panerai. From classic yachts regattas to America’s Cup is a big leap of faith. But is it the right one?

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