The fashion and luxury industry have to start a path of change and evolution. A big challenge for a system that should drive change constantly and it has fallen victim of its own fears and of a trend of self conservation, instead. Do you remember Blockbuster? Probably many of the Gen Z and most of … Leggi tutto

Remember of the “predators” used to tell me a mentor… You discover you are an influencer when you have to decide which content you can release as free and which not. Because one thing is to inspire people and another one is to help them drive a brand in a successful direction. One thing is … Leggi tutto

We often read about luxury success recipes. As if a luxury brand could take part to the Bake Off TV competition.  We see self-proclaimed experts writing luxury recipes for success exactly in the same way the plumber prepares a cake he never heard about before for the competition. None of these people have clearly got … Leggi tutto

LaDoubleJ presentation at the Bristol: a breathe of fresh air (and an amazing pup, Pepper): beautiful patterns, chic and colourful Louis Vuitton when the show is about the show and the collection is not in sync…when the incompiuta takes on stage Miu Miu was truly, deeply, yours Miuccia… CHANEL …help! Stella McCartney (disclosure: it has … Leggi tutto

Paris fashion week is the richest in terms of collections, events and buzz. The superb and eye-catching locations give a warm welcome to the fashion people and always give a sense of unique luxury. Christian Dior Couture Chiuri inspiration around Miss Dior, a woman with her own business in the ’50s who never married, the Magic … Leggi tutto

#sustainability: Green Carpet is great but apart from that it seems that #fashionbrands were disconnected from Greta and friends demonstration about climate change #fashiontrends : A new Normal is back. Normal meaning more wearable than usual. The queen brand for this is certainly Prada Group with a great classic with lots of twist collection. Well … Leggi tutto

From Fashion Network “It’s been a tough year, weighed down by an unfavourable international environment. Next year, we hope to return to the growth rates we are used to”, Carlo Capasa, chairman of Italy’s National Fashion Chamber, said on Thursday. No. Hope is not enough. The Italian #fashionindustry sees around 75% of its revenues made outside the Italian borders. … Leggi tutto

Yesterday Farfetch, the online platform that sees NET-A-PORTER founder Natalie Massenet as a non-executive co-chairman, announced the acquisition of the group owner of, among others, Virgil Abloh Off-White for 675 million $. The 10 year old company has still not reached break even and it went public one year ago. Investors have not been shy in judging this new move … Leggi tutto

The Hermès-Margiela collaboration as seen by Pierre-Alexis Dumas “Jean-Louis Dumas …knew that he constantly needed to revive the perception and understanding of the brand through creativity. He was always telling me that Hermès needs to change all the time to remain true to its spirit.” “My father later said: ‘Hermès has always been a house … Leggi tutto

Dear Brunello Cucinelli, What about #authenticity? Your eponymous company has become a leading luxury brand. Your HQ is a rebuilt village in Umbria. Emails are forbidden from 5pm to 8am. Heartfelt speeches are on human dignity and philosophy, Roman emperors and Catholic saints, your inspiration is Saint Benedict “ora et labora” (pray and work). Your post with the … Leggi tutto