Dear Brunello Cucinelli, What about #authenticity? Your eponymous company has become a leading luxury brand. Your HQ is a rebuilt village in Umbria. Emails are forbidden from 5pm to 8am. Heartfelt speeches are on human dignity and philosophy, Roman emperors and Catholic saints, your inspiration is Saint Benedict “ora et labora” (pray and work). Your post with the … Leggi tutto

Dear Silvia Fendi, congratulations! In a world overwhelmed by bad taste and show off people, you silently (but powerfully) dedicated your energies to the best of fashion and luxury. You went through ups and downs, acknowledgements and difficulties, from a family business to a global brand as its most precious yet discreet soul. You collaborated … Leggi tutto

A few days ago Equita, the independent Italian investment bank, disclosed an interesting analysis on Kering: – Rating “buy” – The stock trades at 16x times earnings vs the 24x times of the competitors for 2020 – Return on invested capital is higher than peers thanks to increasing profitability due to past years Gucci relaunch – Gucci has … Leggi tutto

While competitors are “stuck” in their success and troubles, LVMH seems to be speeding up on a series of crucial decisions. – Balance geo-distribution of the business: Rihanna #Fenty is certainly not aimed at conquering China, but the USA, same as Virgil Abloh Louis Vuitton. These are big catalysts for the black community which represents a relevant market … Leggi tutto

LVMH recently announced the creation of the #Fenty brand under the group umbrella. Rihanna is a Barbadian singer and business woman whose full name is Robyn Rihanna #Fenty. She has more than 70 million followers on Instagram and sold more than 250 million records worldwide up to 2018. Rihanna is well known for her music and fashion style. During … Leggi tutto

It was pretty unusual to see Christian Dior Couture organizing an event in the Moroccan city beloved by Yves Saint Laurent. Instead of Saint Laurent itself. While the Kering owned French brand is focusing on a contemporary look and feel without looking too much at its founder past and heritage, rival LVMH owned brand Dior took advantage … Leggi tutto

The Fab Four of #fashion and #luxury show an outstanding firepower in the industry. They have a stunning business and are in the hotlist of must-have brands. What is the common factor of them all? The city of Rome. Despite a certain PR effort highlighting Milan as the fashion capital of the world, with a few exceptions like Moncler, Milan … Leggi tutto

Jean-Marc Loubier, former top executive of LVMH, acquired Belgian bags brand Delvaux in 2011 with other partners. The brand revenues were around 10 million euros and the sales were 97%  located in Belgium. Eight years later the brand turnover is between 100 and 200 million euros and 90% of it is outside the mother country. … Leggi tutto

#womensday Dear Fashion and Luxury brands, Don’t talk about sisterhood, women’s rights and so on. Act! -Eliminate bullying and harassing from your organization and company culture – Support Equal Opportunities – Pay Equal Salaries It’s a must.

Wrapping up the latest round of AW2019 fashion shows a trend comes up clear: no more Millennials obsession. Following several seasons of quest for Millennials, fashion and luxury brands eventually realized that they are just one among several generations of customers and, yes, as we said  since the beginning of this story, a brand should … Leggi tutto