Dear Silvia Fendi, congratulations! In a world overwhelmed by bad taste and show off people, you silently (but powerfully) dedicated your energies to the best of fashion and luxury. You went through ups and downs, acknowledgements and difficulties, from a family business to a global brand as its most precious yet discreet soul. You collaborated … Leggi tutto

Wrapping up the latest round of AW2019 fashion shows a trend comes up clear: no more Millennials obsession. Following several seasons of quest for Millennials, fashion and luxury brands eventually realized that they are just one among several generations of customers and, yes, as we said  since the beginning of this story, a brand should … Leggi tutto

“A Brand Strategy is 360°, not just Digital Fashion and Luxury brands are obsessed by Digital and E-commerce. But the success of a brand in the long-term is not due to the short term activities that are implemented. It’s the Brand Style that, wisely mixing: – appealing and distinctive product – unique imagery and image … Leggi tutto

Dear Karl Lagerfeld, Today, for the first time, you didn’t show up for a bow at the end of Chanel Haute Couture show in Paris.  You were tired and all of us missed you very much. You are with no doubt a pillar of the fashion and luxury system and your iconic persona is unique, … Leggi tutto

Back to the Future: When #Prada meets #Panerai Luna Rossa and Panerai announced the partnership for the 2021 America’s Cup. A Submersible (?) Luna Rossa carbotech watch was launched yesterday and more models, apparently, will follow.  The common values behind this sponsorship are: technical innovation, Italian excellence, passion for the sea and bravery. It could be nice to know … Leggi tutto

It’s news of today that Chanel bought a stake in Swiss high-end watchmaking supplier Kenissi and it will launch at Baselworld in March a new product featuring an automatic movement from the Swiss maker. Following “The Fashion Law” “These are not remarkably novel developments for Chanel, as the ‘House That Coco Built’ began its acquisition … Leggi tutto

Some key learnings from what happened last week. – China is increasingly the battlefield for Brands survival and growth. Be focused, learn the rules and try not to mess with them – Don’t be obsessed by China only. Develop a healthy Brand growth globally – The Brand reputation comes before any personal opinion of the … Leggi tutto

Chanel SS19 show was a masterpiece of set design (despite the ironic posts of some Italian fashion journalists who are still too obsessed by trash brands to recognize a great and refined concept). And, most of all, very precious items and feelings were displayed: – “barefoot”, carefree girls and women walking on the beach dressed … Leggi tutto

Valentino Garavani founded the eponymous Maison in 1957. Thanks to the support of Giancarlo Giammetti the Maison grew in prestige, appreciation and business. Valentino and Giammetti, Yin and Yang of the Maison, established strong personal relationships and friendships with the most elegant women in the world. Jackie Kennedy, Elizabeth Taylor, Marella Agnelli among others became … Leggi tutto

In a landscape of stagnation and inefficient or unbalanced Brand management, some Italian brands stand out and thrive. And fly the Tricolore flag at the highest peak. – Bulgari – Valentino – Dolce e Gabbana – Moncler – Brunello Cucinelli – Ferrari – Lamborghini – Ducati – Ornellaia – Perini Navi – Yoox-NAP The fil … Leggi tutto