We often read about luxury success recipes. As if a luxury brand could take part to the Bake Off TV competition.  We see self-proclaimed experts writing luxury recipes for success exactly in the same way the plumber prepares a cake he never heard about before for the competition. None of these people have clearly got … Leggi tutto

“A Brand Strategy is 360°, not just Digital Fashion and Luxury brands are obsessed by Digital and E-commerce. But the success of a brand in the long-term is not due to the short term activities that are implemented. It’s the Brand Style that, wisely mixing: – appealing and distinctive product – unique imagery and image … Leggi tutto

Chanel SS19 show was a masterpiece of set design (despite the ironic posts of some Italian fashion journalists who are still too obsessed by trash brands to recognize a great and refined concept). And, most of all, very precious items and feelings were displayed: – “barefoot”, carefree girls and women walking on the beach dressed … Leggi tutto

Valentino Garavani founded the eponymous Maison in 1957. Thanks to the support of Giancarlo Giammetti the Maison grew in prestige, appreciation and business. Valentino and Giammetti, Yin and Yang of the Maison, established strong personal relationships and friendships with the most elegant women in the world. Jackie Kennedy, Elizabeth Taylor, Marella Agnelli among others became … Leggi tutto

Following the official statement on Chanel revenues in 2017, let’s play find the odd one out! – Chanel revenues 8.27 billion euro. Growth rate +11% – Hermès revenues 5.549 billion euro. Growth rate +9% – Kering Luxury activities 10 billion euro. Growth rate 29.9% of which Gucci revenues 6.2 billion euro. Growth rate +42% – LVMH … Leggi tutto

He nailed it. A beautiful, fresh, contemporary, wearable collection for cool people. In a Summer Solstice sunny day at the Palais Royal, Virgil Abloh introduced a collection full of collectibles and must-have pieces. On a rainbow catwalk, guys from all over the world shared Virgil vision of the Louis Vuitton Men’s. Peaceful, bright, playful atmosphere. … Leggi tutto

Bernard Arnault is the founder of the #1 luxury group LVMH, composed by 70 brands. His interests include leather goods, jewelry and watches, wines and spirits. Global and niche brands. All of them prestigious and renown. His real time net worth today is estimated by Forbes at $ 84.9 billion and he is ranked #4 … Leggi tutto

It’s official. #LouisVuitton tapped #VirgilAbloh as the new Men’s Designer. It’s a revolution. In style, in history, in lifestyle. It’s a shift from the established Men’s collection to a parallel universe. A different and original point of view. A black American cool luxury street style designer at the helm of the Parisian luxury brand, following … Leggi tutto

Every single luxury brand dream is about becoming the next Hermès, the Italian Hermès, the British Hermès. Hermès certainly has now a slower pace of growth compared to cool brands such as Gucci, YSL and Balenciaga but what is clear is that it is growing healthily since its foundation in 1837. After almost two centuries … Leggi tutto

With a newly appointed CEO, Serge Brunschwig, Fendi starts a brand new chapter of its life. Since LVMH acquisition the brand has been very successfully relaunched thanks to Michael Burke efforts in the turnaround and the Pietro Beccari smart touch. The new chapter at Fendi will certainly involve an amount of natural risk that Brunshwig, … Leggi tutto