Yesterday I was at a fashion startup gathering at the Milan Piazza Gae Aulenti offices of Accenture (amazing view!). And from the glass windows I could follow the procession of people waiting (from 8.30!) to enter the Nutella booth to taste the new Nutella cookies. The power of Marketing. Every day people are queuing to … Leggi tutto

The fashion and luxury industry have to start a path of change and evolution. A big challenge for a system that should drive change constantly and it has fallen victim of its own fears and of a trend of self conservation, instead. Do you remember Blockbuster? Probably many of the Gen Z and most of … Leggi tutto

LaDoubleJ presentation at the Bristol: a breathe of fresh air (and an amazing pup, Pepper): beautiful patterns, chic and colourful Louis Vuitton when the show is about the show and the collection is not in sync…when the incompiuta takes on stage Miu Miu was truly, deeply, yours Miuccia… CHANEL …help! Stella McCartney (disclosure: it has … Leggi tutto

Paris fashion week is the richest in terms of collections, events and buzz. The superb and eye-catching locations give a warm welcome to the fashion people and always give a sense of unique luxury. Christian Dior Couture Chiuri inspiration around Miss Dior, a woman with her own business in the ’50s who never married, the Magic … Leggi tutto

#sustainability: Green Carpet is great but apart from that it seems that #fashionbrands were disconnected from Greta and friends demonstration about climate change #fashiontrends : A new Normal is back. Normal meaning more wearable than usual. The queen brand for this is certainly Prada Group with a great classic with lots of twist collection. Well … Leggi tutto

From Fashion Network “It’s been a tough year, weighed down by an unfavourable international environment. Next year, we hope to return to the growth rates we are used to”, Carlo Capasa, chairman of Italy’s National Fashion Chamber, said on Thursday. No. Hope is not enough. The Italian #fashionindustry sees around 75% of its revenues made outside the Italian borders. … Leggi tutto

Why #Fashion brands should stay away from #politics (and why they can’t) Today neither #fashion nor #luxury can be managed with a light heart and mind. The quest for cash and a greedy attitude transformed some #fashionbrands into ephemeral kingdoms. Subjects to much bigger (and smarter) empires. Once upon a time an ambitious prince met in a wood a stunningly perfect, wealthy princess with a huge … Leggi tutto

In the past days some of the most widely renown brands had to apologize to China for mistakenly considering Hong Kong independent instead of under the China government. Being this not enough “Chinese customers” revolted against the fact that Givenchy and Coach considered Taipei as part of the state of Taiwan while China has never … Leggi tutto

Yesterday Farfetch, the online platform that sees NET-A-PORTER founder Natalie Massenet as a non-executive co-chairman, announced the acquisition of the group owner of, among others, Virgil Abloh Off-White for 675 million $. The 10 year old company has still not reached break even and it went public one year ago. Investors have not been shy in judging this new move … Leggi tutto

Barneys New York filed for bankrupt, and Bergdorf Goodman is a consignement shop. Is it a nightmare or a hell of reality show? “We’ve learned that half of our customers recycle. So forget online. We’re now the newest luxury consignment shop — and you’re handed your money immediately.” wrote Page Six on what said CEO … Leggi tutto