I had the privilege to see Elisabetta Franchi on stage at the CEO Roundtable organized by Fashion Marc Sondermann on November 8th. It was like… “wow”. Elisabetta Franchi, one of the few women in the Italian fashion system, founded her eponymous “ultra feminine” brand in 1998 thanks to a little bank loan. She developed her … Leggi tutto

Some key learnings from what happened last week. – China is increasingly the battlefield for Brands survival and growth. Be focused, learn the rules and try not to mess with them – Don’t be obsessed by China only. Develop a healthy Brand growth globally – The Brand reputation comes before any personal opinion of the … Leggi tutto