Dear Silvia Fendi, congratulations! In a world overwhelmed by bad taste and show off people, you silently (but powerfully) dedicated your energies to the best of fashion and luxury. You went through ups and downs, acknowledgements and difficulties, from a family business to a global brand as its most precious yet discreet soul. You collaborated … Leggi tutto

Louis Vuitton and the Michael Jackson affair “Because I’m bad, I’m bad come on You know I’m bad, I’m bad come on, you know You know I’m bad, I’m bad come on, you know And the whole world has to Answer right now Just to tell you once again Who’s bad” He told us. The world … Leggi tutto

Beware of any consultant or executive who declares to know the magic formula for making a fashion brand successful. It simply doesn’t exist. The management of a Fashion Brand has to be tailor made, clearly following some golden rules as coordinates, but adapting them to the context. Take Jean-Marc Loubier, the co-founder of First Heritage Brand. We … Leggi tutto

Wrapping up the latest round of AW2019 fashion shows a trend comes up clear: no more Millennials obsession. Following several seasons of quest for Millennials, fashion and luxury brands eventually realized that they are just one among several generations of customers and, yes, as we said  since the beginning of this story, a brand should … Leggi tutto

The moving CHANEL show of today doesn’t close an era, despite the “Heroes” final catwalk soundtrack. Karl Lagerfeld immense legacy will stay forever in the #Fashion system. We can still learn a lot from his life. 1. Believe in your talent and work to make your dream come true 2. Be an explorer. Accept no limits 3. Your life … Leggi tutto

It is news of today that Prada created a Diversity and Inclusion Advisory Council co-chaired by director Ava DuVernay and artist Theaster Gates. “Prada is committed to cultivating, recruiting and retaining diverse talent to contribute to all departments of the company,” Miuccia Prada, CEO and Lead Creative Director of Prada said in the statement. “In … Leggi tutto

Many rumors surround Philipp Plein company. One is about the possible acquisition of Roberto Cavalli company from investment fund Clessidra. It is not clear the reason why a Swiss flashy company that grew in 20 years from zero to 250 million euro as a group (of which 205 million from Philipp Plein brand) should have … Leggi tutto

“A Brand Strategy is 360°, not just Digital Fashion and Luxury brands are obsessed by Digital and E-commerce. But the success of a brand in the long-term is not due to the short term activities that are implemented. It’s the Brand Style that, wisely mixing: – appealing and distinctive product – unique imagery and image … Leggi tutto

Unbelievable Calvin Klein Calvin Klein executives just announced the shut down of the Manhattan flagship store and 100 staff lay offs. Right after parting ways with the brand creative director, Raf Simons. Certainly more disruption than needed. Or hoped for. This unfortunate case history is a great lesson for the fashion world. 1. Brand assessment. Before … Leggi tutto

As per the McKinsey & Company “State of Fashion 2019” next year won’t be easy, and the consulting firm calls for an urgent awakening all the fashion brands.The document is very interesting and insightful, and quite scary.Competition is getting harsher, markets won’t grow enough to host the industry wishful growth.But…are fashion brands ready to wake … Leggi tutto