The recent survey issued on April 17th highlights very interesting trends. – 75% of the 2018-25 market growth expected to come from Chinese True-Luxury consumers – Gen Z represents today only ~4% of personal luxury, but have a clearly different set of behaviors & values 12 Key Trends 1. Strong purchase interest in buying brand collaborations. The … Leggi tutto

China controls on “daigou” are worrying the investors of the luxury groups listed at the stock exchange. The habit of Chinese tourists buying luxury goods in Europe and South Korea to resell them at a profit when they return in Greater China was a key asset for luxury groups revenues. Many luxury brands and groups … Leggi tutto

LVMH Moynat CEO is right on luxury brands and pretty questionable on women customers segmentation Authentic Luxury Brands Should Be ‘Slow,’ According to Moynat CEO In brief luxury is: 1. Slow and niche 2. Balance between productivity and quality 3. No sales and revenues obsession (Steve Jobs anyone?) 4. Specific target of customers=5% High Net … Leggi tutto