Best global brands in fashion and luxury? In the global Interbrand ranking this is the situation: 17th place Louis Vuitton valued at 32,2 $m 22nd place CHANEL valued at 22,1 $m 28th place Hermès valued at 17,9 $m Food for thought n. 1 The key message is: luxury brands managed with long term vision are … Leggi tutto

Yesterday Farfetch, the online platform that sees NET-A-PORTER founder Natalie Massenet as a non-executive co-chairman, announced the acquisition of the group owner of, among others, Virgil Abloh Off-White for 675 million $. The 10 year old company has still not reached break even and it went public one year ago. Investors have not been shy in judging this new move … Leggi tutto

“Yes, Mr. Gray, the gods have been good to you. But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully.  When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left … Leggi tutto

Beware of any consultant or executive who declares to know the magic formula for making a fashion brand successful. It simply doesn’t exist. The management of a Fashion Brand has to be tailor made, clearly following some golden rules as coordinates, but adapting them to the context. Take Jean-Marc Loubier, the co-founder of First Heritage Brand. We … Leggi tutto

“A Brand Strategy is 360°, not just Digital Fashion and Luxury brands are obsessed by Digital and E-commerce. But the success of a brand in the long-term is not due to the short term activities that are implemented. It’s the Brand Style that, wisely mixing: – appealing and distinctive product – unique imagery and image … Leggi tutto

Don’t ask. Learn. “If I had asked people what they wanted, they would have said faster horses.” Henry Ford “Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do.” Steve Jobs “Your most unhappy customers are your … Leggi tutto

I had the privilege to see Elisabetta Franchi on stage at the CEO Roundtable organized by Fashion Marc Sondermann on November 8th. It was like… “wow”. Elisabetta Franchi, one of the few women in the Italian fashion system, founded her eponymous “ultra feminine” brand in 1998 thanks to a little bank loan. She developed her … Leggi tutto

 This post was inspired by by Tracy Short question, this morning on LinkedIn, about books. A must read for fashion and luxury professionals is the book written by Ryan Holiday “Ego is the Enemy. the Fight to Master Our Greatest Opponent”. Hereafter great quotes from the book. “Those who have subdued their ego understand that … Leggi tutto

Despite the fact that women are a key target in fashion and luxury, there are not so many women CEOs case histories. Francesca Bellettini is a flagship CEO of Kering and one of the most inspiring women in fashion. She started in investment banking and consulting. She joined Prada Group invited by Patrizio Bertelli. Then … Leggi tutto

Ducati and Ferrari are market leaders in the premium motorcycle and luxury cars industry. Both from Emilia, a region in the centre of Italy, they were created by charismatic founders and show off red as the flagship colour. They compete at the highest levels in the Moto GP and Formula One championships. And, despite the … Leggi tutto