Fashion Bore(King)dom or the Hamster on a Wheel Trap

Here we are. We happily survived another round of Cruise collection shows around the world. Guests have been invited to experience the Wild West (with a touch of chicness), the wild NY ’70s (with a touch of sport), the cool Japan (with a bit of tradition), the Parisian meets Parthenon (inspired by Dolce and Gabbana?), … Leggi tutto

Louboutin Red Sole Wisdom

Christian Louboutin is the founder of the eponymous fashion brand that represents one of the shoes specialist phenomenon of the past 20 years. Healthy company, privately-owned, with a very streamlined organization and a very dynamic designer at the helm. They developed a wise retail network, an interesting Brand stretching into beauty and they are one … Leggi tutto

Vetements no show

Here we are. Vetements founder Demna Gvasalia recently told the press that the Brand will not show in Paris this June. After 5 years of fireworks, delighted press and amazed customers the Brand is slowing down. As per WWD article Demna Gvasalia told that “buyers and journalists all seem to be tired of all the … Leggi tutto

Michael Kors and the 7 key risk factor of qick growth

Michael Kors, a fashion giant that is planning to reach a $ 4.25 billion in 2018 has announced the closure of around 125 stores in the world due to poor recent performance of the Brand. Is it a surprise? Very unlikely. Michael Kors is a company founded by the designer in 1981. It opened the … Leggi tutto

Charlize Theron or Gigi Hadid? Luxury of Fashion?

I took the inspiration for this post while reading an interesting article on Business of Fashion “The Luxury Brand Balancing Act” written by Helena Pike regarding the issue that many brands face about preserving the rarity concept behind their own strategy. What I notice more and more frequently is that many established Brands are … Leggi tutto

Chanel and the David Blatt syndrome

Maureen Chiquet, global CEO at Chanel, will leave the company in a few days because of different opinions over strategic direction as per WWD article . Alain Wertheimer, Chanel Chairman and member of the family that owns the company, will (probably temporarily) take over. Chiquet was appointed Chanel CEO in 2007 and she firmly … Leggi tutto

Lvmh VS Kering

The competition between the first and the third luxury group is still alive after almost two decades. In order to better understand the power and the potential of the two groups, it is interesting not to analyze their fashion brands performance and to focus on the other brands they own instead. Let’s take champagne for LVMH … Leggi tutto

On Patek Philippe, Ralph Lauren, Steve jobs and the core business

I recently saw again and again this amazing Steve Jobs video that every CEO should know by heart It explains the Apple “Think Different” Brand campaign and I believe it represents the key success factor for Apple. It also explains indirectly why Nokia, market leader,  failed on the same field. First priority is to decide … Leggi tutto


Panerai, which has sponsored its own Classic Yachts Challenge racing series since 2004, announced at SIHH 2017 that it will make a further step in the world of yacht racing, becoming the official partner of the 35th America’s Cup. From classic, wooden, elegant, effortless wooden yachts to top performer catamarans. In terms of brand positioning … Leggi tutto

Lucinda Chambers tell-all Interview

“Poor” Lucinda Chambers…after 36 years (!) of honoured service at Vogue UK she has been let go and (hmm) finds the courage to tell-it-all about how outdated is the world at Vogue. Unfortunately in her candid interview following her dismissal she creates a boomerang effect. She shoots to the establishment, the same system that nurtured … Leggi tutto