Dear Prada

Dear Prada, You are one of the boldest and most irreverent brands in fashion. You are avant-guarde, you set the trends, you defy the gravity in your collections. You have disrupted the fashion world in the ’90s with the black nylon backpack, you have excited the sports world with the magnificent invention of Luna Rossa, … Leggi tutto

Not All The Brands Need To Be Trendy

I recently published a post on Brioni that, in a couple of days, reached 6.376 views. Getting inspiration from the story of fashion and luxury regarding the evolution of the Brands, it’s interesting to highlight some key principles for the long term healthy growth. Define the Brand DNA. It serves as the Brand GPS when the … Leggi tutto

Kering, Yoox and Farfetch

What happened to the Kering-Yoox e-commerce joint venture? YSL, star brand of Kering, has recently announced a strategic deal with Farfetch in China. Following WWD “Francesca Bellettini, PDG of Saint Laurent, said the collaboration marks an important step in the company’s global omnichannel strategy, “and it gives to us the opportunity to further consolidate our … Leggi tutto

Dolce and Gabbana. Italians do it better

One week ago Dolce and Gabbana Alta Moda in Palermo conquered the hearts of many fashion fans and followers. As I already wrote in the past ( https://www.linkedin.com/pulse/valentino-dolce-gabbana-from-italy-love-passion-susanna-nicoletti) Dolce and Gabbana are among the few Brands that have focused their DNA on their Italian roots and developed an amazing and authentic storytelling around all the … Leggi tutto

Shoes specialists. Gianvito catches up Sergio

Gianvito Rossi in its 10th year since the foundation of the Company reaches an amazing 84 million euros of turnover with a growth of +30% vs previous year. In just a decade Gianvito has created a legendary brand in the same way his father Sergio did with Sergio Rossi in the late ’70s. Gianvito Rossi … Leggi tutto

On Fendi, anti-divas, mentors and discretion

Fendi is an Italian luxury brand founded in Rome in 1918 (almost a century ago) by Adele Fendi as a leather goods and fur workshop. All the five Adele daughters: Anna, Alda, Franca, Carla and Paola took over in 1946 and in 1965 they appointed a very young Karl Lagerfeld as the Brand Creative Director. … Leggi tutto

Fashion, media and sponsored contents

Once upon a time there were fashion news media that were independent and influential, especially because they took the proper distance from that world and they were considered objective and impartial. Fashion opinion leaders were the nightmare even of big fashion names with their fashion shows reviews and they were used to refuse gifts for … Leggi tutto

Martin Margiela and why fashion still desperately needs him

I recently visited the exhibition “Moda e Arte” (Fashion and Art) at the Museo Ferragamo in Florence. I also attended the end of the year project presentations of the Fashion Product Management class at Polimoda. I browsed around the beautiful building facing the Arno river of the fashion institute and had the chance to see … Leggi tutto

Steve Jobs and fashion 4.0

How can outdated Fashion Brands switch to a successful mindset? How can Founders and Managers turn stagnating Fashion Brands into cool Brands again? A new mix of attitude, vision and implementation is needed. Most of the existing Fashion Brands are trying to float, they are stagnating. They fail to develop, progress or advance. They should … Leggi tutto

Fashion meets Art. Isn’it time to call it quits?

Fashion meets Art. Most of the Cruise collections presented in the past month were soaked in art references and took places in art museum or artistic places. Luis Vuitton showed the collection in Japan at Kyoto Miho Museum and was inspired by the Japanese traditions such as kabuki, samurai, obi with a touch of Kansai … Leggi tutto