Christian Dior Couture for Yves Saint Laurent

It was pretty unusual to see Christian Dior Couture organizing an event in the Moroccan city beloved by Yves Saint Laurent. Instead of Saint Laurent itself. While the Kering owned French brand is focusing on a contemporary look and feel without looking too much at its founder past and heritage, rival LVMH owned brand Dior took advantage … Leggi tutto

Fashion and the Dorian Gray Syndrome

“Yes, Mr. Gray, the gods have been good to you. But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully.  When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left … Leggi tutto

What Kanye West is teaching to the Fashion Industry

One can think whatever about Kanye West but it’s impossible to deny his spontaneous talent of creating #epic projects. The Fashion Industry has a lot to learn from him. 1. “Epic” is the key to be impactful. It doesn’t matter so much if it is an epic fail or success, if the event stands out from the … Leggi tutto

What Gucci Could Have Done To Keep The Momentum…

“Gucci delivered a very good quarter, with revenue up 24.6% as reported and 20.0% on a comparable basis to €2,325.6 million.” In the first quarter of 2019. First quarter of 2018 saw a 49% growth. In 2019 North America only grew 5% while Asia Pacific recorded a notable +35.5%. “We’ll continue to fuel [growth] with … Leggi tutto

Gucci, Valentino, Bulgari and Fendi or Do Like The Romans Do

The Fab Four of #fashion and #luxury show an outstanding firepower in the industry. They have a stunning business and are in the hotlist of must-have brands. What is the common factor of them all? The city of Rome. Despite a certain PR effort highlighting Milan as the fashion capital of the world, with a few exceptions like Moncler, Milan … Leggi tutto

Only The Brave OTB Only Recipe for Success

In 2018 OTB, the group founded by Renzo Rosso and the owner of brands such as Diesel and Marni, revenues dropped of 3.2% to 1,439 billion euro. Revenues in 2017 were 1,58 billion. Group CEO Ubaldo Minelli said the company went through a voluntary reset phase in 2018 and it is due for some M&A … Leggi tutto

#China. A Fashionable World Apart

Following Jing Daily article today “Chinese shoppers are known as heavy luxury consumers, accounting for 30% of all luxury goods purchased worldwide”. China, a strategic market, asks for an extra effort to all the brands willing to succeed in such a region. The must for every brand is to understand how to set up a tailor made approach … Leggi tutto

LVMH First Quarter 2019 and the Key Growth Factors

Yesterday LVMH reported +16% revenue growth, with an organic growth of +11% Best performing category is the #Fashion & Leather Goods with a +20% growth. Louis Vuitton saw the notable growth of all its categories, supported by the refurbishment of key stores in Florence, London, Monaco and Shanghai. It also opened a new leather factory in France employing … Leggi tutto

Why Fashion Marketing is Pivotal

“I think the future leaders of fashion companies are going to be marketers, not merchants” Andrew Rosen, former CEO and Theory founder That’s specially true for the US fashion industry where marketing is a deeply respected science since several decades (even if abused by the mean mass market industry). But, what about European brands? Marketing … Leggi tutto

Roberto Cavalli and the untold story of its owner, Clessidra

Clessidra, the Italian private equity fund, bought the majority stake of Roberto Cavalli in 2015. The company revenues were around 210 million euros. Recently Clessidra started the dismissal process of the brand and the Cavalli management asked for a blank settlement with its creditors to the Milan’s Court also shutting down all its operations in … Leggi tutto