Only The Brave OTB Only Recipe for Success

In 2018 OTB, the group founded by Renzo Rosso and the owner of brands such as Diesel and Marni, revenues dropped of 3.2% to 1,439 billion euro. Revenues in 2017 were 1,58 billion. Group CEO Ubaldo Minelli said the company went through a voluntary reset phase in 2018 and it is due for some M&A … Leggi tutto

#China. A Fashionable World Apart

Following Jing Daily article today “Chinese shoppers are known as heavy luxury consumers, accounting for 30% of all luxury goods purchased worldwide”. China, a strategic market, asks for an extra effort to all the brands willing to succeed in such a region. The must for every brand is to understand how to set up a tailor made approach … Leggi tutto

LVMH First Quarter 2019 and the Key Growth Factors

Yesterday LVMH reported +16% revenue growth, with an organic growth of +11% Best performing category is the #Fashion & Leather Goods with a +20% growth. Louis Vuitton saw the notable growth of all its categories, supported by the refurbishment of key stores in Florence, London, Monaco and Shanghai. It also opened a new leather factory in France employing … Leggi tutto

Why Fashion Marketing is Pivotal

“I think the future leaders of fashion companies are going to be marketers, not merchants” Andrew Rosen, former CEO and Theory founder That’s specially true for the US fashion industry where marketing is a deeply respected science since several decades (even if abused by the mean mass market industry). But, what about European brands? Marketing … Leggi tutto

Roberto Cavalli and the untold story of its owner, Clessidra

Clessidra, the Italian private equity fund, bought the majority stake of Roberto Cavalli in 2015. The company revenues were around 210 million euros. Recently Clessidra started the dismissal process of the brand and the Cavalli management asked for a blank settlement with its creditors to the Milan’s Court also shutting down all its operations in … Leggi tutto

Why a Heart and Soul is key for #FashionBusiness

#FashionBrands are usually renown for their bold vision, the pioneer spirit and their courage to be leaders and not followers. But this is not enough. What is needed the most in this moment is to abandon the stereotypes, to embrace an openhearted, passionate and fulfilling new approach and to invest energies without being distracted by Millennials, … Leggi tutto

Loewe resurrection, courtesy of J.W.Anderson

J.W. Anderson, one of the leading fashion designers of the industry, has been appointed today trustee to the board at the V&A Museum in London for 4 years. He is the creative mind behind his eponymous brand, the mastermind of the Loewe new successful life and a never boring collaborator with the likes of Uniqlo. … Leggi tutto

What #Fashion can Learn from the #Prosecco Meltdown

After many years of sparkling success all over the world, being also the key ingredient to the infamous cocktail Spritz, Prosecco bubble has burst. Only in UK the sales of Prosecco dropped of 3 millions of bottles.  The cause is a mix a weak pound and change of taste in favor of another traditional spirit: … Leggi tutto

Roberto Cavalli, the Equity and the Illusion of Fashion

Roberto Cavalli is an Italian fashion brand founded in the ’70s by the Florentine eponymous designer. His work with his wife Eva contributed to the ’90s Made in Italy boom. In 2002 the brand turns the prestigious bar Giacosa in Florence, where the Negroni cocktail was invented, into the first Cavalli Café. With their flamboyant … Leggi tutto

Luxottica – Essilor Catfight. Cui Prodest?

When they announced the merge in January 2017, the founder of the Italian company said “thanks to this agreement  my dream of creating a global eyewear fully integrated group becomes true”. Two years later, even before starting the fully integrated activity, the two counter parts are already accusing one another to take one-way decisions not … Leggi tutto