Following the Bvlgari CEO Jean Christophe Babin Instagram account we experienced live and through his lenses the luxury experience that the Brand provides to its own followers and customers.
The real time reportage recently highlighted a few details that make the difference for a Luxury brand:
– the authentic passion of the CEO for the Brand he works for and his deep engagement
– the impeccable storytelling around the Brand values and staples
– the sense of uber luxury that exudes from the privileged close up on the Bali hotel hospitality
The very interesting matter is that Bulgari, instead of opening jewelry stores, is planning to open more hotels. The next ones are Beijing, Shanghai and Dubai in 2017 and Moscow in 2019.
The Bulgari hotels chain started as a very innovative project with the opening, in 2004, of the Milan outpost and it seems that the Brand stretch is paying off. The Bulgari luxury and high-end Brand positioning is enhanced by the concept of 5 stars hospitality developed and services offered.
The Company just developed very effectively the concept of 360° Experiential Marketing with very authentic and appropriate contents.
Food for thought for the competitors.