The Hermès-Margiela collaboration as seen by Pierre-Alexis Dumas

“Jean-Louis Dumas …knew that he constantly needed to revive the perception and understanding of the brand through creativity. He was always telling me that Hermès needs to change all the time to remain true to its spirit.”

“My father later said: ‘Hermès has always been a house of hashtag#innovation. It is what has kept us alive through time. Martin has fit into this ‘tradition of innovation’. ”

“The Hermès continuity is evolution, not revolution.”

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