Dear Brioni, It would be nice to hear about a brand strategy, what is the plan for this heritage disgraced brand and which is the target you are trying to reach. The step from Metallica to Anthony Hopkins is not clear. The clothes are not visible enough. Is it still a sartorial brand? We do not understand. It’s a pity. We would love to see this brand and its amazing “sarti” thrive again after so many troubles. But the first step to reassure your customers is not an average advertising campaign in black and white. Could you kindly let us know more about the plans for re-establishing this great brand to its old splendor? To whom are these collections talking to? Which is the style? What about the products? Hand-made? Materials? Time is running out and we don’t understand the direction taken.

Sincerely yours


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