Maria Grazia Chiuri and Kim Jones at Dior

Hedi Slimane at Celine

Virgil Abloh at Vuitton

Kris Van Assche at Berluti

Claire Weight Keller at Givenchy

We cannot deny that LVMH is investing in creative directors with strong personality and impactful style.

The group is certainly preparing an acceleration in growth, maybe also in consideration of a slow down go other fashion brands and groups.

It seems there is a very precise strategy behind these recruitments.

A will of refresh of fashion and cool luxury brands.

The intention to play on the ground and mix styles in a lighter way.

To create a disruption in an ivory tower. And, maybe, if it will work, to transform it in a loft full of artists, contributors, artisans and makers.

An interesting experiment.

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