It’s a recent news that Cartier has started selling Men’s Watches on Mr.Porter. The Santos de Cartier style has been chosen for this occasion.
The feminine counterpart of the e-commerce Net-à-Porter launched the Panthére de Cartier in 2017.
Yoox-NAP, following the acquisition process from Richemont, will very likely successfully expand the offer of high-end watches and this will allow a very smart turnover growth while preserving the luxury positioning of the e-commerce.
Maybe LVMH 24 Sevres will follow?
On the other side the founders of MyTheresa launched this week a brand new luxury women shoes shopping destination called MarthaLouisa. In this website women can find all kind of styles from the most renown brands. They said it’s the right time to be specialists.
The competition between global and niche e-commerce has started but unless the shoes specialist e-commerce can offer special products and special service, Yoox-NAP has such a smartly edited offer and already established reach of customers that it will become difficult for Martha Louisa to thrive.
These opposite positioning are to be closely followed to understand the e-commerce luxury accessories market development.