They are precious and sometimes very unforeseen.
– Buy Now Wear Now. “Our customer is shopping for an immediate wear. The idea that women shop months in advance of a season or occasion is simply irrelevant to our customer” said Global Buying Director Elizabeth von der Goltz- “An insatiable appetite for newness and emerging talent”
– Exclusive capsule collections. It’s important to “offer customers what they can’t get elsewhere”“If we take the current season, traditionally, for party dressing, you’re either shopping the tail end of fall/winter or the beginnings of resort. So, we were finding that there was a huge gap in product deliveries. We have seized that opportunity by creating 46 exclusive party season capsules”
– “Cult items, Instagram trends and off-the-radar labels have been driving the SS 2019 buy, which will see us investing deeply into single items that have the potential to become viral, from Loewe’s basket bags to By Far sandals and the new Chloé bag.”
– Influencers. “Product featured in posts from influential individuals really impact our performance”We can certainly say that the key success factor of NAP is to know in depth the customer and to grant their wishes