As 2018 is the Year of the dog and stores, runways and advertising pages have been invaded by dog puppies and dog featuring products, shall we expect for next year pigs elected as fashion stars?

Can we estimate that Peppa Pig will be the most sought-after character for capsule collections and collaborations?

Very likely fashion and luxury brands could try to make an effort to understand and meet the expectations, the dreams and desires of Chinese customers.

In a very interesting article on Jing Daily, a focus on how Western brands risk to be branded as ridiculous by refined Chinese customers.

Food for thought

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