It’s pretty challenging to decode fashion shows in this moment.
We recently saw Vaccarello playing the look and feel of YSL moulded by Hedi Slimane, whose aesthetics he developed earlier at Dior Homme.
Then we will see Hedi Slimane himself presenting his own trademark style at Celine, whose second in command is now developing a new (?) chapter at Bottega Veneta.
Let’s not forget the second in command of Loewe who worked for his first Lanvin collection with a flavour from the Spanish brand.
Then we have those designers playing in a loop always the same song like Gucci and Dolce and Gabbana, whose “philosophical” approach is written on stone.
And those playing “leather” apparel wherever they can, like Tod’s and Ferragamo, in a world where customers nixed materials from animals.
Finally we have Bold Explorers who make the great effort to make a personal statement working for established brands:
– Julie Libran at Sonia Rykiel
– Natasha Ramsey at Chloé
– Maria Grazia Chiuri at Dior
– Pier Paolo Piccioli at Valentino
– Alessandro Dell’Acqua for Rochas
In the ’90s you had clear Brand codes: Armani, Versace, Ralph Lauren, Prada, Tom Ford Gucci, Lagerfeld for Chanel.
Unique Brands Proposition.
Iconic and Epic Tales.