Dear Prada

Dear Prada, You are one of the boldest and most irreverent brands in fashion. You are avant-guarde, you set the trends, you defy the gravity in your collections. You have disrupted the fashion world in the ’90s with the black nylon backpack, you have excited the sports world with the magnificent invention of Luna Rossa, you have created my favourite fragrance ever, the most unusual mix of olfactory elements I have ever experienced, you have developed the most beautiful and unique stores called the Epicenters, you taught me the mix of passion and obsession for the detail and how to create impeccable, stunning events with your trademark point of view. You liberated the women and the men from the obligation of polished beauty and you introduced all of us to the seductiveness of the ugly. Why did you create a bag with such a Roberta di Camerino…flavour? As the most affectionate customer at least I would have loved a reason why, a behind the scene for that. It’s a lovely bag but every time I see it I ask myself: why? Is it a tribute? A competition with another brand in the mood for vintage? Why? I know this bag will be a hit but…why? Sincerely yours Susanna