Why #Fashion brands should stay away from #politics (and why they can’t) Today neither #fashion nor #luxury can be managed with a light heart and mind. The quest for cash and a greedy attitude transformed some #fashionbrands into ephemeral kingdoms. Subjects to much bigger (and smarter) empires. Once upon a time an ambitious prince met in a wood a stunningly perfect, wealthy princess with a huge … Leggi tutto

In the past days some of the most widely renown brands had to apologize to China for mistakenly considering Hong Kong independent instead of under the China government. Being this not enough “Chinese customers” revolted against the fact that Givenchy and Coach considered Taipei as part of the state of Taiwan while China has never … Leggi tutto

Yesterday Farfetch, the online platform that sees NET-A-PORTER founder Natalie Massenet as a non-executive co-chairman, announced the acquisition of the group owner of, among others, Virgil Abloh Off-White for 675 million $. The 10 year old company has still not reached break even and it went public one year ago. Investors have not been shy in judging this new move … Leggi tutto

Barneys New York filed for bankrupt, and Bergdorf Goodman is a consignement shop. Is it a nightmare or a hell of reality show? “We’ve learned that half of our customers recycle. So forget online. We’re now the newest luxury consignment shop — and you’re handed your money immediately.” wrote Page Six on what said CEO … Leggi tutto

The Hermès-Margiela collaboration as seen by Pierre-Alexis Dumas “Jean-Louis Dumas …knew that he constantly needed to revive the perception and understanding of the brand through creativity. He was always telling me that Hermès needs to change all the time to remain true to its spirit.” “My father later said: ‘Hermès has always been a house … Leggi tutto

The French group first semester 2019 results saw notable revenues growth of +13.2% at comp rates and a below the expectations growth at Gucci at 16.3% at comp rates. It seems that results of the group are impacted by a slow down of the flagship brand. Some months ago I wrote an article on Jing … Leggi tutto

Why #fashionbrands are so obsessed by the #SiliconValley model? Once fashion was all about disruption and innovation.  Take Mary Quant. Coco Chanel. Giorgio Armani.  They galvanized social change through their brands.  Fashion has always been ahead of times, of lifestyle, of way of thinking. Because it put creativity at the service of the society. Today Brands analyze social trends and … Leggi tutto

We live in times where people are sensitive about their ethnic symbols and icons. This led to headaches for #fashion brands such as Prada, Christian Dior Couture, Carolina Herrera and Gucci (among many others) accused to take advantage for business purposes or to mocking specific cultural groups through the launch of products seen as offensive or unrespectful and have been forced to apologize … Leggi tutto

Yesterday Maria Grazia Chiuri presented an amazingly chic Haute Couture collection inspired by “Caryatids: These sculptures embodying female forms that support the architecture of ancient temples and decorate certain Parisian edifices, draped in tunics with pure lines, have always shouldered the weight of the world.⁠” as stated by the Maison. The show set was created … Leggi tutto

Dear #fashioninsiders, What do you consider as the key attitude to be successful in the #fashionindustry? How you do position yourself is a clear statement but it seems companies are always eager for something else. You adopt the “be kind” attitude, you are collaborative and open to work in a proactive landscape and you are judged as … Leggi tutto