The competition between the first and the third luxury group is still alive after almost two decades. In order to better understand the power and the potential of the two groups, it is interesting not to analyze their fashion brands performance and to focus on the other brands they own instead. Let’s take champagne for LVMH … Leggi tutto

I recently saw again and again this amazing Steve Jobs video that every CEO should know by heart It explains the Apple “Think Different” Brand campaign and I believe it represents the key success factor for Apple. It also explains indirectly why Nokia, market leader,  failed on the same field. First priority is to decide … Leggi tutto