Why #fashionbrands are so obsessed by the #SiliconValley model? Once fashion was all about disruption and innovation.  Take Mary Quant. Coco Chanel. Giorgio Armani.  They galvanized social change through their brands.  Fashion has always been ahead of times, of lifestyle, of way of thinking. Because it put creativity at the service of the society. Today Brands analyze social trends and … Leggi tutto

We live in times where people are sensitive about their ethnic symbols and icons. This led to headaches for #fashion brands such as Prada, Christian Dior Couture, Carolina Herrera and Gucci (among many others) accused to take advantage for business purposes or to mocking specific cultural groups through the launch of products seen as offensive or unrespectful and have been forced to apologize … Leggi tutto

Yesterday Maria Grazia Chiuri presented an amazingly chic Haute Couture collection inspired by “Caryatids: These sculptures embodying female forms that support the architecture of ancient temples and decorate certain Parisian edifices, draped in tunics with pure lines, have always shouldered the weight of the world.⁠” as stated by the Maison. The show set was created … Leggi tutto

Dear #fashioninsiders, What do you consider as the key attitude to be successful in the #fashionindustry? How you do position yourself is a clear statement but it seems companies are always eager for something else. You adopt the “be kind” attitude, you are collaborative and open to work in a proactive landscape and you are judged as … Leggi tutto

5. CELINE by Hedi Slimane Strong remix of classics with the Hedi Mida’s touch. Like it or not his vision is crystal clear 4. Christian Dior Couture by Kim Jones Fresh and lean, uplifting colours and classy outfits. Collaboration with RIMOWA rocks 3. Valentino by Pier Paolo Piccioli Lightness chic reign supreme along with superb accessories. 2. Fendi by Silvia Venturini Fendi + Luca Guadagnino … Leggi tutto

You are not in the digital assets. Not even in the stellar growth or disruption in creativity. You are not a need a company can discover when stagnating. Not an objective a CEO can impose from above. Nor creating “shadow cabinets” of Millennials to inspire closed minded executives. You are not hiring Generation Zers. Not … Leggi tutto

It’s a fashion brand celebrating its 10th anniversary. Its founder turned the “Think Different” but with good taste and creativity into a success. Discreet and irreverent, the brand does not follow the usual fashion script and it’s one of the freshest in the industry. It’s niche but it has 1.1 million followers on Instagram. The brand shows … Leggi tutto

10 insights on the philosophy of the mastermind behind the first #luxury group in the world 1. “The man himself is deeply private”. No need to show off. 2. “I always liked being number one. I told my team we will build the first luxury group in the world” (Michael Burke was among his closest aides since … Leggi tutto

Yesterday a majestic tribute was paid in Paris to Karl Lagerfeld. He will be deeply missed especially by those who didn’t learn from his example. Karl Lagerfeld thoughts are a great inspiration to all fashion insiders. 1. “ Change is the healthiest way to survive”  2. “Fashion is about going ahead, not about memory.”  3. … Leggi tutto

Dear Brunello Cucinelli, What about #authenticity? Your eponymous company has become a leading luxury brand. Your HQ is a rebuilt village in Umbria. Emails are forbidden from 5pm to 8am. Heartfelt speeches are on human dignity and philosophy, Roman emperors and Catholic saints, your inspiration is Saint Benedict “ora et labora” (pray and work). Your post with the … Leggi tutto