While competitors are “stuck” in their success and troubles, LVMH seems to be speeding up on a series of crucial decisions. – Balance geo-distribution of the business: Rihanna #Fenty is certainly not aimed at conquering China, but the USA, same as Virgil Abloh Louis Vuitton. These are big catalysts for the black community which represents a relevant market … Leggi tutto

The recent survey issued on April 17th highlights very interesting trends. – 75% of the 2018-25 market growth expected to come from Chinese True-Luxury consumers – Gen Z represents today only ~4% of personal luxury, but have a clearly different set of behaviors & values 12 Key Trends 1. Strong purchase interest in buying brand collaborations. The … Leggi tutto

“Gucci delivered a very good quarter, with revenue up 24.6% as reported and 20.0% on a comparable basis to €2,325.6 million.” In the first quarter of 2019. First quarter of 2018 saw a 49% growth. In 2019 North America only grew 5% while Asia Pacific recorded a notable +35.5%. “We’ll continue to fuel [growth] with … Leggi tutto

Following Jing Daily article today “Chinese shoppers are known as heavy luxury consumers, accounting for 30% of all luxury goods purchased worldwide”. China, a strategic market, asks for an extra effort to all the brands willing to succeed in such a region. The must for every brand is to understand how to set up a tailor made approach … Leggi tutto