Queen Elizabeth and the sense of luxury

I read about Chinese people being increasingly interested in learning the Western etiquette. In Italy there has always been a tradition about “galateo” experts from Donna Letizia to the most recent #casabadellazorza Why the manners and appearance are so obsessively discussed and followed all over the world? Queen Elizabeth II explains to us the meaning of … Leggi tutto

How Richemont is shaking the fashion industry

The Swiss group founded by Johann Rupert is certainly a leader in driving hard luxury brands to long term success. Its formula has created some of the most prestigious companies in the world such as Cartier, Van Cleef & Arpels, Jaeger-LeCoultre among others. It’s the group based on hard work, sharp vision and effective business performance. The head quarter in Geneva … Leggi tutto

Nutella and some insights for the fashion industry

Yesterday I was at a fashion startup gathering at the Milan Piazza Gae Aulenti offices of Accenture (amazing view!). And from the glass windows I could follow the procession of people waiting (from 8.30!) to enter the Nutella booth to taste the new Nutella cookies. The power of Marketing. Every day people are queuing to … Leggi tutto

Best Global Brands 2019

Best global brands in fashion and luxury? In the global Interbrand ranking this is the situation: 17th place Louis Vuitton valued at 32,2 $m 22nd place CHANEL valued at 22,1 $m 28th place Hermès valued at 17,9 $m Food for thought n. 1 The key message is: luxury brands managed with long term vision are … Leggi tutto

Fashion and Luxury and the Netflix challenge

The fashion and luxury industry have to start a path of change and evolution. A big challenge for a system that should drive change constantly and it has fallen victim of its own fears and of a trend of self conservation, instead. Do you remember Blockbuster? Probably many of the Gen Z and most of … Leggi tutto

How a Predator Inspired My Next Move

Remember of the “predators” used to tell me a mentor… You discover you are an influencer when you have to decide which content you can release as free and which not. Because one thing is to inspire people and another one is to help them drive a brand in a successful direction. One thing is … Leggi tutto

Luxury and the Great Bake Off success recipe

We often read about luxury success recipes. As if a luxury brand could take part to the Bake Off TV competition.  We see self-proclaimed experts writing luxury recipes for success exactly in the same way the plumber prepares a cake he never heard about before for the competition. None of these people have clearly got … Leggi tutto

Paris Fashion Week – part 2

LaDoubleJ presentation at the Bristol: a breathe of fresh air (and an amazing pup, Pepper): beautiful patterns, chic and colourful Louis Vuitton when the show is about the show and the collection is not in sync…when the incompiuta takes on stage Miu Miu was truly, deeply, yours Miuccia… CHANEL …help! Stella McCartney (disclosure: it has … Leggi tutto

The most interesting show of this Paris fashion week?

Lacoste Why? Because the Brand, thanks to its creative director Louise Trotter, has evolved to a sporty chic style aligned with brand DNA Because the collection is fresh and wearable with a twist Because of the richness of colours Because it is unexpected and pleasant to see Because the Crocodile is still alive and kincking … Leggi tutto

Paris Fashion Week Ups and Downs

Paris fashion week is the richest in terms of collections, events and buzz. The superb and eye-catching locations give a warm welcome to the fashion people and always give a sense of unique luxury. Christian Dior Couture Chiuri inspiration around Miss Dior, a woman with her own business in the ’50s who never married, the Magic … Leggi tutto