Dear Fashion Brands, Is Hope Enough?

From Fashion Network “It’s been a tough year, weighed down by an unfavourable international environment. Next year, we hope to return to the growth rates we are used to”, Carlo Capasa, chairman of Italy’s National Fashion Chamber, said on Thursday. No. Hope is not enough. The Italian #fashionindustry sees around 75% of its revenues made outside the Italian borders. … Leggi tutto

On Instagram, the Amazon forest and Fashion

The Amazon forest is burning in a dramatic time of environmental disaster happening worldwide. The nuclear explosion in Russia was not even covered by the news. The China geo-engineering of the Tibetan plateau is something that most of the people are unaware of. But Instagram has been recently flooded with posts from fashion designers, founders, … Leggi tutto

Summer, Scary, Fairy Tales of Fashion

Why #Fashion brands should stay away from #politics (and why they can’t) Today neither #fashion nor #luxury can be managed with a light heart and mind. The quest for cash and a greedy attitude transformed some #fashionbrands into ephemeral kingdoms. Subjects to much bigger (and smarter) empires. Once upon a time an ambitious prince met in a wood a stunningly perfect, wealthy princess with a huge … Leggi tutto

Versace, GIVENCHY, Coach: when Fashion crosses Politics

In the past days some of the most widely renown brands had to apologize to China for mistakenly considering Hong Kong independent instead of under the China government. Being this not enough “Chinese customers” revolted against the fact that Givenchy and Coach considered Taipei as part of the state of Taiwan while China has never … Leggi tutto

Farfetch acquisition of Off-White New Guards Groups : risk or opportunity?

Yesterday Farfetch, the online platform that sees NET-A-PORTER founder Natalie Massenet as a non-executive co-chairman, announced the acquisition of the group owner of, among others, Virgil Abloh Off-White for 675 million $. The 10 year old company has still not reached break even and it went public one year ago. Investors have not been shy in judging this new move … Leggi tutto

On Barneys New York Bergdorf and a hell of a reality show

Barneys New York filed for bankrupt, and Bergdorf Goodman is a consignement shop. Is it a nightmare or a hell of reality show? “We’ve learned that half of our customers recycle. So forget online. We’re now the newest luxury consignment shop — and you’re handed your money immediately.” wrote Page Six on what said CEO … Leggi tutto

Dear Olivier Rousteing,

Dear Balmain Olivier Rousteing, You are so right! “Honestly, you still count how many colors of people you have in the show? It’s just sad. There is no other word. It’s fashion getting old. Just two black girls? In the whole city? I don’t think it would be the same with blond girls. Diversity should … Leggi tutto

The Hermès factor

The Hermès-Margiela collaboration as seen by Pierre-Alexis Dumas “Jean-Louis Dumas …knew that he constantly needed to revive the perception and understanding of the brand through creativity. He was always telling me that Hermès needs to change all the time to remain true to its spirit.” “My father later said: ‘Hermès has always been a house … Leggi tutto

Kering, Gucci and the Deja Vu effect

The French group first semester 2019 results saw notable revenues growth of +13.2% at comp rates and a below the expectations growth at Gucci at 16.3% at comp rates. It seems that results of the group are impacted by a slow down of the flagship brand. Some months ago I wrote an article on Jing … Leggi tutto

From Moncler (and Fendi) #hackathon to Gucci start up attitude and Brunello Cucinelli get together with Silicon Valley moguls in Borgo Solomeo

Why #fashionbrands are so obsessed by the #SiliconValley model? Once fashion was all about disruption and innovation.  Take Mary Quant. Coco Chanel. Giorgio Armani.  They galvanized social change through their brands.  Fashion has always been ahead of times, of lifestyle, of way of thinking. Because it put creativity at the service of the society. Today Brands analyze social trends and … Leggi tutto